Insight Bike

Home | Shop Talk | Background | Instruction

Bike Shops

"How is Insight Bike Works bringing value to shops?"

When I go into a shop, it really exciting for me to meet the people there. I believe that without the local shop, local distributors, manufacturers, this business of buying and selling bikes would take a turn for the worse. Having grown up and spent the largest part of my life in bike shops, I understand the nuances that make them amazing, sometimes miraculous places to work.

IBW Does Not Sell Goods to Your Customers

Insight Bike Works sells classes to your customers. People need a learning environment. Some shops can't provide that for various reasons, not that they don't want to. Insight is aiming to fill that gap. While learning here has no limit, most people will continue to have the vast majority of repairs done at their home shop. For example, once a person learns to bleed a brake, chances are they will decide they rather have your experienced mechanic do it.

Customer Clinics

Every shop wants to be able to spend qaulity time teaching the customers and answering their questions. Certain shops have made it a part of their monthly, sometimes weekly, schedule to open up the shop after hours for a clinic on something about bikes: basic repair of sorts, home care, nutrition, or just a good old fashioned Q&A.

Not only are you committing time in the workday to facilitate this, countless hours of effort are spent organizing and preparing. Insight can make this easier by bringing curriculum, instruction, and printed material for each participant. Instruction can be virtual or in person.

Shop Consultation

Insight Bike Works has a wide range of experience in shops. Warranties, purchasing, shop function, mechanic hiring, shop layout, and other shop functions have all been part of the story. How do we make this better? Does the cycling community in your area trust you with their bike? Do they trust you to sell them the right bike? And do you answer their questions in a straight-forward fashion that makes sense to them?

Team & Club Trainings

Do you support a cycling team or a cycling club? What are they doing to represent your shop and the brands you carry? Each and everyone of those riders has a potentially powerful voice in your community. These are the people talking about their experiences with your service department, sales staff, and product line-up. They're also an extension of your eyes and ears.

Many times training Team & members is overlooked because the shop environment requires every staff member to wear more than one hat. There is a business to run. But the investment of "hope" into Teams & Clubs is still measured in revenue. Collaborating with IBW to create meaningful instruction for clubs on how to talk about your shop and your brands, to discover the concerns they have, and show them that your supporting them is a two way street. Just because they paid a fee for your cycling kit, doesn't mean they don't have a responsibility to the cycling community in your area.

Are these individuals helping out during cycling events or store sales? Do clubs start and finish rides at your shop?

Mechanic Training

While my current offerings are limited, I can design courses for anyone and nearly anything, with the more complex courses being in-person. If you have some new mechanics that you would rather learn the bulk of common repairs outside of business hours, let's talk. If you need a service that you currently don't offer, for example "suspension service," let's get you running in that direction. Customer service isn't just taking a shock off and sending it away for repair. That leaves your customers next ride in the hands of someone who doesn't know them; however, you will still be held to account for delays of any sort.